AI Insights · Timothy · July 2025
Top Beauty Retail Apps on iOS in Turkey - Q2 2025
Explore the performance trends of the top beauty retail apps in Turkey during Q2 2025, focusing on downloads and active users.
In the second quarter of 2025, the top beauty retail applications in Turkey showed varied performance trends on the iOS platform. The data, sourced from Sensor Tower, highlights key insights into weekly downloads and active user numbers.
Gratis: Kişisel Bakım & Makyaj witnessed a notable increase in weekly downloads, peaking at approximately 75K in the final week of June. Active users fluctuated throughout the quarter, reaching a high of around 650K.
For SEPHORA - Maquillage, Parfum, downloads peaked at about 47K in mid-June. Active users remained relatively stable, hovering around 220K to 260K.
Watsons: Kozmetik ve Alışveriş showed a steady pattern with downloads increasing to nearly 19K by the end of June. Active users fluctuated, ending the quarter at approximately 280K.
Yves Rocher experienced a moderate download rate, peaking at around 7K in the last week of June. Active users decreased over the quarter, ending with about 32K.
Finally, Kiko Milano: Makyaj & Kozmetik saw downloads peak at around 7.7K in the final week. Active user numbers showed gradual growth, culminating in approximately 103K.
For more detailed insights, visit Sensor Tower, where you can explore comprehensive app performance metrics.
